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Basecamp Fitness

Franchise Profile

  • Total Investment: $466,994 - $802,781
  • Cash Investment: $100,000
  • Business Type: Franchise
  • In Business Since : 2011
  • Training & Support: Yes

Basecamp Fitness

Basecamp Fitness is a high-energy boutique fitness concept built around a powerful combination of cardio and functional strength training. Its signature coach-led workout is designed to deliver an effective full-body workout in a short amount of time, making it an appealing option for today's busy consumers. The brand's community-focused environment, experienced coaching, and results-driven approach create an engaging experience that keeps members motivated and coming back.

For franchisees, Basecamp offers the opportunity to build a business in the growing boutique fitness industry with a proven operating model and a focused studio footprint. Franchisees receive support throughout the development process, including real estate guidance, studio design and construction, pre-sale membership support, training, marketing, and ongoing operational resources. Basecamp also works with a third-party national real estate company at no additional cost to help new franchisees navigate the real estate process and identify potential locations.

Basecamp is part of Extraordinary Brands, a multi-brand fitness platform that includes Rumble Boxing, CycleBar, Row House, and Neighborhood Barre. This provides franchisees with the resources and experience of a larger fitness organization while allowing Basecamp to maintain its own distinct identity and workout experience.

Whether you're an experienced fitness operator, entrepreneur, or investor looking to build a management-led business, Basecamp offers a compelling opportunity to enter the boutique fitness market. With a strong emphasis on community, coaching, efficient workouts, and member growth, Basecamp provides a differentiated concept backed by the support and infrastructure of Extraordinary Brands.

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